This Event is FULLY BOOKED
Date: Wed 10 Feb, 6pm
Venue: London Business School, Marquee, Sainsbury Building, Regents Park, London, NW1 4SA
Cost: TMA Members: FREE,
Sponsors: £40.00 (after allocated free places),
7 steps to becoming a growth organisation
For our London February event we are delighted to welcome; Professor Chris Bones and James Hammersley
Effective e-commerce is delivered through the capability to locate, acquire, engage, convert and retain customers better than your competitors. Working with brands – sometimes as part of a turnaround team – examples include BHS, The Economist, O2, Fitness First and Berry Brothers & Rudd. We have developed a commercially powerful process for getting optimisation into the heart of an organisation.
This session, run by Good Growth founders Chris Bones and James Hammersley, combines case study, comedy and cultural change thinking to explore the seven drivers of a growth organisation:
• Becoming a champion of simplicity
• Searching out for the voice of the customer
• Building hypotheses not theses - and when to spot the difference
• Test and Learn at every stage
• Placing function over form
• Never think you have it right
• Staying ruthlessly commercial
Chris and James are the authors of one of the current top selling e-commerce books, ‘Leading Digital Strategy’. They challenge leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to implement a customer-centric culture that supports multi-channel success
For a business to thrive competitively, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. Business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business.
Drawing on experience in consulting to large complex organizations and primary research with senior executives from leading corporations, Leading Digital Strategy lays out the imperative for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering.
Professor Chris Bones – Dean Emeritus, Henley Business School and Founding Partner of Good Growth Limited
Chris Bones is the lead for our strategic alignment work and is responsible for the commercial and organisation analysis that underpins our projects. Chris developed the Customer to Action® model and, as an organisation and change strategist with a global commercial brand background, he advises clients on strategic implementation, change and organisation alignment. After working in energy, brewing and retail, Chris had a global career in fmcg with senior HR roles in Diageo and Cadbury Schweppes. He became the first non-academic Dean of Henley Business School – one of the world’s major business schools – which, under his leadership, boasted a ‘world top 20’ ranked MBA. A noted columnist and broadcaster, his latest book ‘The Cult of the Leader’ won the CMI/British Library ‘Management Book of the Year’ prize in 2012. Chris graduated with an MA and was also recently awarded an honorary doctorate from the University of Aberdeen. He is also the Professor of Creativity and Leadership at Manchester Business School.
James Hammersley – Founding Partner of Good Growth Limited
James Hammersley is the lead for all our client engagements and also leads our sales effectiveness analysis. James developed the Good Growth sales funnel that is applied to our commercial benchmarking and is responsible for creating the ‘value’ proposition in every project. After an early experience working for a development charity funded by the Gates Foundation and a consulting career in business restructuring, James set up his own outsourced selling business – creating a sales force that sold on behalf of SMEs. After selling this, he worked as a sales consultant and strategist selling complex propositions into difficult, discrete and challenging environments: creating significant value in sectors ranging from energy and infrastructure to international sports. James graduated with a first degree in finance and business management and then completed a Masters degree at the University of Cambridge.
Networking will take place in the Garden Room opposite the marquee in the Sainsbury building
London Business School