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Event Details

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Kent & Sussex (BRIGHTON)

Date: Wed 30 Sep, 6pm

Cost: TMA Members: FREE, Sponsors: £40.00 (after allocated free places),
Non-Members: £40.00

Getting a grip on pricing (*CPD Certified)

For our first event of the autumn season, we are delighted to be joined by Cliff Burgin of the pricing consultancy Burgin Associates, who gave a well-received presentation to the London region recently which was highly informative as well as entertaining.

Cliff will share his practical tips for improving profit quickly by addressing the pricing strategy and tactics of a failing organisation. He will cover the following:

  • Seizing Control of Pricing  - One of the first tasks of a turnaround manager is often to get a grip on the price the company charges. How best to do this without jeopardising future business or losing key staff.
  • The 6 most popular ways companies give away margin through pricing - Almost all businesses under-price some of their customers. Businesses in difficulties do it more than most. Here are six places Cliff has found are the most likely to reveal margin leaks.
  • Pricing Quick Wins - What actions can you take quickly on price that will yield profit without damaging long term customer relationships.  How to break the news to customers (if indeed you have to).photo CB

Cliff Burgin

Cliff has run international sales and marketing strategy for a number of leading branded organisations including EAC, Universal, Sellotape and Dunlop Hiflex. Early in 2006 Cliff left the position of Group Managing Director of Dunlop Hiflex, a €130m international manufacturing and distribution business, to establish Burgin Associatesa uniquely focused consultancy specialising in the field of pricing strategy and tactics. Now a guest lecturer to the MBA course at Huddersfield University, Cliff also runs pricing strategy workshops for the Academy for Chief Executives and several leadership groups around the UK.

ba_logo_s-rgb.bmpMuch of Burgin Associates’ work comes from the private equity sector in the City. Cliff’s team is sent into new investments to find immediate opportunities to improve profitability. The consultancy advises businesses of every size in almost every sector from software and people services to heavy engineering.

This event is kindly being hosted by Acumen Business Law at their offices just outside Brighton. ACUMEN BUSINESS LAW is an award winning, innovative and dynamic Law Firm, providing legal services in a way different to other law firms. See www.acumenbusinesslaw.co.uk for more details.

Venue:

Acumen Business Law
Audley House
Hove Street
Hove
BN3 2DE

Please click here for a map.

Note: parking will be on-street with the pay & display ending at either 6pm or 8pm depending on which bay and single lines available after 6pm